H&M VS Uniqlo

Apparently, H&M got lots more experience to work with fashion designers. Although, Uniqlo has done a lot collaborations with young and up-coming designers like opening ceremony, Shipley & Haloms and this time "Jil Sander" --- Master of fashion, something went wrong. The magical chemistry just didn't happen. The clothes designed by Jil Sander aren't particular impressive compared to H&M, the impact it brings wasn't as big as H&M. So, which label should you buy? I go for H&M